What’s a customer experience system? It's an evolutionary approach to online healthcare “marketing” with the goal of creating patient experiences that enhance learning and promote self-efficacy—the ability to manage one’s own care.
HealthEd is particularly interested in customer experience systems because we are building our own system through our subsidiary, HealthEd On Demand. Yet our interest is much broader, as our teams seek to understand how educational approaches can drive better patient outcomes.
SXSW Interactive is the nation’s leading digital and innovation festival, held annually in
9 Great Health Track Panels
When you’re at the PanelPicker, please be sure to vote for these other health track panels. We’re happy to recommend them, and we wish their presenters good luck:
– Minority Report: Social Media for Decreasing Health Disparities
Aimee Roundtree, Univeristy of Houston–Downtown
Key learning: What are best practices for using social and mobile media to increase health literacy, patient education, and activation in minority communities?
Keely Kolmes, PsyD, clinical psychologist
Key learning: Are there ways for owners of confidential services to respond to consumer feedback or act on their own behalf without violating legal and ethical standards?
– Creative Alternatives: What if We Reinvented Healthcare Today?
Robert Fabricant, frog design
Key learning: What would a new/better experience look and feel like, and what role can designers play in creating that experience?
– Crowd Sourcing Cancer
Alicia Staley, The Staley Foundation
Key learning: Why would anyone want to "crowd source" a cancer-related question or issue?
– Your Computer Is the Next Wonder Drug
Jonathan Richman, Bridge Worldwide
Key learning: What advances in technology will completely change the way we manage and track our health and how we share that information with others?
– The New Frontier of Social CRM in Healthcare
Earl Whipple, AstraZeneca
Key learning: How is social customer relationship management in healthcare different from social CRM for other industries?
– Why Consumers Feel Compelled to Talk About Drugs
Andrew Levitt, HealthTalker
Key learning: Why does pharma need to pay attention to this consumer communication channel?
– Treating Chronic Disease: New Media and Lifestyle Change
David Ormesher, closerlook, inc.
Key learning: Can we delay the onset of—or reverse the effects of—chronic illness through lifestyle change?
– Why Nurses Are Vital In Emerging Technology
Phil Baumann, CareVocate LLC
Key learning: How are devices like iPad, iPhone, Android products being used in healthcare?
Director of Strategic Services