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Your first point -- "For some outside the industry, the hearings appear little more than a push by pharma companies to promote their drugs through yet another channel" -- is right on the mark. I have been a little frustrated by this view, but I'm starting to realize why it appears that way looking in from the outside. I still believe it is vital for pharmaceutical companies to gain a voice in social media, and I am hopeful that these hearings will be a major catalyst in getting us there!

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