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Jeff Greene

Megan one of the techniques marketers can use to identify authentic patient questions on the Web is to search for a question phrase, in quotes, and a disease keyword (for example, "has anyone ever" and bipolar). You can search using Google or a conversation-mining engine like SM2 or IceRocket. The results alone won't give context for why those questions are being asked. Yet at the very least, the results will provide a strong foundation for marketers charged with brainstorming content for a brand's FAQ page.

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